J.C. Leyendecker: American Imagist
₱4,800.00
| Artist : | J. C. Leyendecker |
| Classification : | Full color illustration book |
| Number of pages : | 288 |
| Book size : | 9.5 x 1 x 11 inches |
| Language : | Japanese |
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Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons—such as the New Year’s baby and the Santa Claus that are to this day an integral part of the lexicon of Americana—and was commissioned to paint more Saturday Evening Post covers than any other artist. Chapters include:
The Leyendecker Life
The Leyendecker Look
The Art of Advertising in a Product-Oriented Society
Master of the Magazine Cover
Book Illustration
Posters: The People’s Art
And more!
[Original text in Japanese, translated by DeepL]
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